Responsibility with Heart, Joy for Life, and a Future
At Rioca, we combine Brazilian warmth with responsible action—for guests, employees, partners, the environment, and society.
At Rioca, we combine the lightness and warmth of Brazil with responsible, forward-looking action. Our Postos are places where people can arrive, take a deep breath, and “live like in Rio” — open, warm, vibrant, and full of joy for life.
We do not see sustainability as a single measure, but as part of our identity. It shapes our daily actions, our decisions, and the way we interact with one another. Our mission statement is aimed at employees, guests, business partners, suppliers, investors, stakeholders, and all friends of Rioca. It describes the values by which we act and the responsibility we take toward people, the environment, society, and our company.
Sustainability as Part of Rioca’s Identity
Human Rights, Respect, and Diversity
We respect and protect human rights in all areas of our actions. Everyone should feel welcome, respected, and safe in our hotel—regardless of origin, skin color, language, gender, age, religion, sexual orientation, disability, or social background. Brazilian culture stands for openness, joy for life, and community. We live these values every day.
We are committed to:
- Rejecting discrimination and violence
- Promoting respectful interaction and equal opportunities
- Respecting privacy and dignity
- Upholding human rights throughout the supply chain
- Not tolerating forced or child labor
We aim to create a place where diversity is seen as an enrichment and every person is welcomed with openness and warmth.
Fair Labor Standards and Good Working Conditions
Our crew is the heart of our house. They create the atmosphere that our guests experience. That is why we ensure fair, safe, and appreciative working conditions.
We are committed to:
- Complying with applicable labor, social, and collective bargaining standards
- Ensuring fair compensation and transparent working conditions
- Organizing working hours responsibly and supporting a healthy work-life balance
- Involving employees in decision-making and taking their ideas seriously
- Actively promoting training and professional development
- Fostering an open corporate culture based on honest communication and mutual trust
We aim to create a working environment shaped by team spirit, mutual support, and Brazilian joy for life—offering space for growth, recognition, and a strong sense of community.
Environmental and Climate Protection
We want to help ensure that future generations can also experience the beauty and diversity of our world. That is why we use natural resources responsibly. For us, sustainability means treating our environment with the same appreciation with which we welcome our guests: attentively, respectfully, and with a strong sense of responsibility.
We are committed to:
- Using resources consciously
- Reducing emissions and waste
- Avoiding food waste
- Promoting sustainable mobility
- Considering environmental impact in our decisions
- Complying with and exceeding environmental regulations
Sustainable and Environmentally Responsible Procurement
In our procurement processes, we consider not only quality, functionality, and economic efficiency, but also sustainability and social responsibility. As not all sustainable alternatives are always available or economically viable, we continuously improve our decisions step by step and actively seek suitable solutions. Whenever possible, we pay attention to:
- Regional and seasonal products
- Durable and resource-efficient solutions
- Reduced packaging and short transport routes
- Responsible suppliers
- Environmental and social considerations in new purchases
- Recognized environmental and social standards
Risk and Crisis Management
As a responsible company, we prepare for risks, changes, and crisis situations. We aim to remain capable of acting, transparent, and reliable even in challenging times.
We regularly analyze and assess risks in the following areas:
- Occupational health and safety
- Environment and climate
- Supply chains and procurement
- Data protection and IT security
- Emergencies, crises, and exceptional events
- Social and economic developments
We establish clear responsibilities, emergency plans, and communication channels to ensure we can act quickly, safely, and responsibly in critical situations.
Social Engagement
We see ourselves as part of the global community and aim to make a positive contribution to it.
Our goal is to bring people together and create not just overnight stays, but meaningful encounters, lasting memories, and positive impulses.
We are committed to:
- Social projects and initiatives
- Education, equal opportunities, and cultural exchange
- Cooperation with partners and organizations
- Respectful and fair interaction with our local community and surroundings
Socio-Cultural Responsibility in the Tourism Value Chain
Our hotel conveys Brazilian culture with respect, authenticity, and appreciation. We aim to inspire people with the joy for life, openness, and diversity of Brazil—without reproducing clichés or presenting cultural values in a superficial way. We pay attention to the following:
Our guests should not only stay with us, but become part of a way of life: warm, open, communal, and full of joy.
Economic Efficiency, Quality, and Continuous Improvement
For us, sustainability and economic success go hand in hand. We aim to be successful in the long term while also taking responsibility.We are committed to:
- Acting in an economically responsible and transparent manner
- Ensuring quality in all areas of our hotel
- Regularly reviewing goals, measures, and results
- Viewing mistakes as opportunities for improvement
- Taking feedback from guests, employees, and partners seriously
- Continuously developing and improving our services and processes
We aim to be a company that acts in an economically stable, humane, and sustainable way—today and in the future.
Our Promise
Our hotel stands for more than just overnight stays. It stands for connection, community, and the feeling of being welcome. With openness, a sense of community, and Brazilian joy for life, we walk this path every day—responsibly, warmly, and with confidence.
We aim to be a place
where guests can “live like in Rio”
We aim to be a place
where employees enjoy working
We aim to be a place
where responsibility is second nature
We aim to be a place
where sustainability is combined with warmth
We aim to be a place
where economic success, social responsibility, and environmental protection are considered together